A few months ago I have opened my own business. This is not a huge firm. I would say this is rather small. We operate just in the local district and we provide 1 of these services that are highly needed as everyone uses sometimes. There is only one problem with this industry – the competition is really tough. Furthermore, all competitors provide exactly same services for the same price. In that branch, there is no room for original services and its variations.
There is also no option to leave a price as it is already on the verge of profitability. Hence, as you can see there was no choice. Even if the service was great and our employee was very proffesional and helpful, there was a high chance that this client couldn’t recall our name in a few weekd, when need to use this service again. Previously we even conducted a small research that confirmed this! Consequently, after a lot of discussions and brainstorming in the office, we made a decision about two substantial issues.
First of all, we need to to have a name which is greatly easy to remember so customers can easily remember that always when they need to use our service again. However, that is not so easy as it may seem to be. Most of the companies have quite easy names. The big problem is that easy doesn’t necessarily equals to easy to recall. In consequence, we have made a decision to choose just one word. That word is directly connected with our branch and services. Actually, it is literally the first word that comes into your mind when you wonder about that kind of services.
Second, we decided to create banners. But this was not only creating banners. Many firms have banners but this doesn’t automatically mean that customers remember them and are able to recognize them. As I wrote, our aim was that our customers completely remember us. So, we didn’t try to speculate how to create a successful banner. We asked specialists in banner printing nyc sector on their suggestions. As a result, we obtained all info which we needed regarding how our name should be placed on the banner so that graphic is easy to remember.
In the end, I am really happy to say that as a result of 2 above mentioned methods, turnover of my firm has increased by 17% in last 3 months!