Sneakers – the most popular footgear these days
One of the hottest fads in street fashion are sneakers – shoes that were preliminary designed for sports exercises but later developed into streetwear must-haves. Sneakers are usually quite distinctive and are well known from genuine design.

Many brands offer a full range of fancy footwear choice. Buyers can pick and choose from dozens of nice kicks out there. Nevertheless, some companies have been participating in footgear manufacturing since the start. One these brand is Nike, and yet another one is New Balance. The first mentioned is well known as an iconic of sports gear company that supports both amateurs as well as dab hands in daily sports exercises. Also, Nike is highly regarded by streetwear addicts – starting from blazers, t-shirts, caps, and sneakers. The history started in 1972 when Nike introduced the “Moon Shoe”, the very first line of Nike footwear. It was made with particular philosophy: the shoe have to be light, cozy and also hard-wearing. Nike sneakers are mainly identified by the most popular Air Max line with revolutionary midsole air pad technology. Cooperation with Air Mike – Jordan from Chicago Bulls brought Nike sneakers popularity and sent it to the next level. Extravagant Air Max 1 running shoe made with little, clear, air window inside the sole made a difference and earned millions of dollars for this American corporation. Autor

Sport shoes
Autor: Bharat Rawail

It’s a known fact that competition between brands is somehow wild. Companies pour money down the drain on marketing and advertisement deals with sports superstars and other big-names. Nike sport shoes have similar audience as New balance sneakers – mostly young, visionary persons that are interested in fashion and comforts. In the wake of companies war, a buyer has a chance to cherry-pick from an enormous volume of footgear from different companies. New Balance sneakers seems to be one of the most desired kicks these days. This brand has been producing shoes from the 1906. The interesting fact is that New Balance name was made by its owner when he observed chickens balance supported by three-toed paw. Next curious fact regarding this company is that NB made Steve Jobes favorite shoes. When it comes to pricing NB introduced another intriguing strategy – pricing model based on dividing the model number by 10. As a result we could estimate an approximate retail price – i.e., NB610=61.0$.